Step 1 – Facebook Fan Page Creation
As mentioned there are more than 2 million users on Facebook that are 21 and older. This gives the Estate Agent a golden opportunity to tap into this market and make more successful sales.
- The Landing Tab.
The landing tab is where a visitor lands when he visits your page for the first time. This is where you are going to tell your visitor what a great agent you are. This is where you can showcase your properties, offer free reports but most importantly CAPTURE LEADS – More about this on the Newsletter Page.
Facebook Fan Page Landing Tab - Note that this page has not been liked yet, and pay special attention to the lead capturing circled in red. This agent uses her landing tab to tell the visitor what he can expect to get when he likes the page such as Featured Properties, New Listing Alerts and a Free report on his property's worth. And then she tells him a bit more about her services and where he can see more of her properties. This agent makes optimal use of a Facebook Fan Page Landing Tab.
- The page
After the visitor has liked the page, he lands on the actual page. From here he can access more information on her site. As we are going to make you a mobile site, you will have the very same functionality.
Facebook Fan Page - This is what you will see after you have liked her page. It opens up her whole marketing structure. Circled in red is a slideshow of her featured properties. The page has links to her free offerings as well as more information on the excellent services she has on offer for her clients.
- The wall
The Facebook Fan Page Wall is your marketing hub. This is where you will keep your clients up to date about happenings on the Property Front.
Facebook Fan Page Wall - Note the timely updates. Your account will be setup that these updates will appear by just entering one or two updates a day on one platform. You don't need to log in to all your platforms to make one update. Your blog will be connected with Networked blogs. So when you add a property, it will automatically be updated in Networked blogs. Networked blogs will update your Facebook Fan Page Wall and your Twitter account. The account will also be set up so that when you make an update on Twitter, it will show on your wall and the other way around. Every time you send out a newsletter, your twitter and Facebook will automatically be updated with the information.
- Lead Capture
An Estate Agent without leads is not an Estate Agent. Your Facebook Fan Page will be set up to be a optimal lead capture tool.
Facebook Fan Page Lead Capture. Note how this page offers 4 free eBooks to give to each person that joins their newsletter list. People always want to know 'What is in it for me?' and what better way to give them something like a free report or eBook. Sherlock Homes will help you create your free gift.